Over the chilly winter months Coon Cheese have been warming up Aussies all around the country selling their delicious cheese toasties from the Coon Cheese Toastie Truck, with $1 from each sale going directly to the Optus Junior Dolphins program.
Swimming Australia is excited to announce that since April, a total of $13,059.05 has been raised by Coon Cheese to help fund Swimming Australia’s Junior Participation Program, Optus Junior Dolphins and support the next generation of swimmers.
The partnership between Coon Cheese and Swimming Australia formed in early 2016 with Coon Cheese Head of Marketing Mike Murray saying the intention was to start at the grass roots and be part of the movement to keep kids swimming.
“What we’ve seen from Swimming Australia in the last two years has been inspirational,” Mr Murray said.
“The transformation of the organisation, the culture of the swimmers and the passion that everyone has in the sport from volunteers, parents, coaches and supporters is amazing and to be part of that as a brand is really special.”
While the toastie truck is only just gearing up for summer, already over $13,000 has already been raised in the past six months.
A giant cheque was recently presented by Mr Murray to Australian Olympian Kotuku Ngawati on behalf of Swimming Australia at the Hancock Prospecting Australian Short Course Swimming Championships.
The cheque handover coincided with an Optus Junior Dolphins clinic where children between the ages of seven and nine were enjoying swimming in a fun, safe and non-competitive environment.
Swimming Australia’s Director Commercial Services Shelley Tilbrook said, “It was great to have Coon Cheese witness the smiles and laughs of the participants taking part and see the next generation of swimmers in action, directly benefitting from Coon Cheese initiative."
The happy swimmers were treated with a yummy toastie at the completion of the clinic.
Mr Murray added, “The money raised is less about Coon Cheese and more about Swimming Australia and supporting the grass roots of the sport. If we know that we are contributing to more people being inspired to swim and adopt the sport we’re happy.
”To be able to fuel the swimmers and families with Coon Cheese toasties is something we love doing, which we hope is starting to become part of the fabric for national swimming events,” Mr Murray said.
The Coon Cheese toastie truck will be on the road all summer visiting events and festivals, supporting Swimming Australia and the Optus Junior Dolphins Program.