Fein is currently the CEO of Initiative Australia, a global communications agency aimed at building brands through culture, having held the position since 2016 and prior to that was the CEO at Ensemble Australia, a content and creative agency.
Fein’s impressive resume saw her starting her career at NewsCorp in sport, before working for MTV in the United States in an integrated marketing role. She then went on to launch MindShare’s ESP in Australia (the global entertainment and sports partnerships group) and later led Network Ten’s strategic, creative content, digital and social integration division “Generate”.
She has worked with several global and high profile Australian clients with her agency claiming multiple prestigious awards including, Campaign Asia’s ‘Australian Media Agency of the Year’ in 2019, the Media Federation of Australia’s ‘Agency Talent & Culture Award’ in 2019 and B&T’s ‘People & Culture Award’ 2019. Personally, Melissa has just been named Campaign’s Asia Pacific Business Leader of the Year.
Swimming Australia President John Bertrand AO said it was a major coup to have someone of Melissa’s calibre joining the board.
“Melissa has extensive experience in sports broadcast, digital media innovation and brand communications and will bring a wealth of knowledge to the board table,” he said.
“She has worked on several award-winning creative teams in partnership with some of the world’s leading brands, adding to her impressive expertise in the brand and communication landscape.
“I know she will bring robust and passionate discussions to our board, particularly in the digital innovation space which we see as a high growth area for our sport in the future.”
Fein said she was delighted to be able to use her knowledge to contribute to a sport she is passionate about.
“Swimming has always played a big part of my life and I’m thrilled to join the Swimming Australia board,” she said.
“It’s a dynamic time for Swimming Australia and I’m honoured to have the opportunity to contribute to the exciting future of this sport.”
Fein also holds a position on the board of the Media Federation of Australia, as well as being a member of the Advertising Week’s Advisory Council and is an avid recreational swimmer competing in open water swimming events in her spare time.